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About Me
- Hayley
- HERE BE THE RAMBLINGS OF A SOMEWHAT CRAZY SHORTARSE CHASING HER DREAMS. ALL MONKEYS ARE WELCOME ALONG FOR THE RIDE *All opinions stated on this blog are mine only, and are not representative of the views of any agency I may work for, past, present or future!*
4 comments:
This is a fanastic line and strategy - you could do loads of cool stuff with it! Nice one :)
Another of my favourites (very glad that you like it!)
Have had a lot of differing opinions on this, with some thinking that I'm not doing anything to sell milk. But the purpose was never to sell milk anyway - it's one of those essentials that 99.9% of people buy, like bread and eggs, etc. I just wanted to do something unusual with it and get people to think about the other ways that milk benefits them, besides being healthy in its natural state.
Hopefully keeping this in the book for the time being unless too many people don't understand it!
It's a nice thought. Not sure about the mad world bit but I get the idea and think it does kind of sell milk in that without it things would be weird.
I think you don't need all the copy in the ads just the shot of the item, with the line. I'd also just do three strong print ads and leave it there. The rest doesn't really add much to the campaign at present.
Yeah, a few people have said that the extended stuff doesn't do anything more for the campaign, whilst others have loved it. The original press ads were just the image and line, but most said the copy was needed to make it more engaging and for the audience to be able to set the scene of a world without milk.
Tis tough to please everyone! : )
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