Friday 27 June 2008

GHD

The work I took to TBWA\Manchester in April for our pitch to the creative directors. The brief was based on the limited edition gloss black and white straighteners that were due to come out (and which are now on the market). More on them can be found at: http://www.ghdhair.com/uk/




Single page press ads

2 comments:

Advertising said...

I (Guy) did a placement at TBWA/Manchester with my old partner and we sat next to the girl team who were working on GHD at the time. Pointless information there, but still...what did TBWA/Manchester think of these?

Hayley said...

Not bad - we pitched to Rich Sharp & Mick Foden, and they quite liked them. But as it was an ad campaign to promote the black & white/dark & pure straighteners, they felt that I needed to explore the softer side too, though the imagery I'd used was effective.